Mission.
RIDE.
THRIVE.
TRANSFORM.
RIDE.
Raising visibility through our elite Ambassadors. Inspiring participation with compelling online content. Championing riding locations that value Accessibility.
THRIVE.
Building a vibrant community that is able to fund adaptive bike purchases, offer crucial grants for adaptive equipment and services. Along with providing peer support, encouraging taster days, and creating inspiring adaptive riding video productions.
TRANSFORM.
Partnering with top-tier brands that recognise the power of Adaptive Representation across the cycling industry. In turn creating emotive marketing opportunities, and pathways to new product innovation.
MARTYN ASHTON.
Rideable Now is a Celebration of Adaptive Mountain Biking.
OUR FOUNDER.
“From a professional career pushing the limits on the legendary Volvo Cannondale Race Team, and subsequently the Animal Bike Tour. To the viral success of 'Road Bike Party', my life had been lived on two wheels.”
WHEN THE JOURNEY
BECOMES THE MISSION
However, A life-changing spinal cord injury in 2013 during the filming of ‘Road Bike Party 2' marked a pivotal turning point.
With the help of an incredible community, I was able to finish the film from my hospital bed. This led to a new chapter as a presenter for The Global Mountain Bike Network, where I not only co-hosted the weekly 'Dirt Shed Show' but pioneered adaptive mountain biking content. I documented every step of my return to the sport, from the sketchy first moments on a home made ‘Bucket Bike’ in North Wales - to racing down the mountains of Whistler BC on the high-tech Bowhead Reach.
In 2023, I had the privilege of sharing this story directly with audiences on a 20-date speaking tour across the UK, and the response from the sold-out theatres was overwhelmingly positive. It's this journey, and that incredible connection with the community, that laid the foundation upon which RideAble Now is built.
“I've always been struck by the powerful impact of adaptive riding content, its ability to inspire riders from all walks of life. A niche community turning their adversity into a life affirming statement for us all. What an incredible opportunity to build on.”
— Martyn Ashton
WHERE It all began. Road Bike Party.
It’s not necessarily where my career begun, it is definitely the moment where I felt the full force of a community getting behind a piece of my work. It was incredible, and it was my opportunity to learn how video content could inspire and engage.
ROAD BIKE PARTY 2.
Road Bike Party 2 was never finished in it’s original form. Instead it took on a new life when my spinal cord injury changed my life’s path forever. The result was a video I could never of imagined.