Tarek Rasouli

Marketing and management mastermind Free-ride pioneer

"Adaptive riding gave me back something I thought was gone forever. But not everyone can afford the bike that makes that possible. Rideable Now changes that. When the MTB community comes together to fund access for adaptive riders, it's not charity -- it's the sport looking after its own. That matters to me."

Why Rideable Now Loves Tarek

“This man is quite simply one of the most influential insiders in the mountain bike industry. From Danny Macaskill to Kris Kyle - Tarek is the mastermind behind these incredible careers. His ability to evolve from a leader in free riding to a luminary in marketing, all whilst handling the toughest of lifestyle changes, these are massive inspirations to my journey through spinal cord injury.”

Martyn Ashton

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Greg Minnaar

Wyn Masters